Impact of Web 2.0 on FTTH

Web 2.0 technologies may be the latest major contributor to the rise in internet traffic. Emerging social-networking sites is the new fad that many internet users want to be a part of. The file sizes being shared amongst internet users has grown significantly, especially when people share videos. In an article titled, "Deep Packet Inspection: Taming the P2P Traffic Beast," from LightReading.com (Targeted Analysis of the Telecom Industry), the author states that peer-to-peer (P2P) traffic is the major leading cause for internet traffic. The title of the article perfectly describes the traffic's characteristics: A Beast. The problem was that ISP's were having major issues supporting such traffic loads, that more capital investment was needed to alleviate some of the bottlenecks. The underlying issue involved is the fact that ISP's are investing more capital, yet they aren't gaining extra revenue, specifically those smaller ISP companies that lack the capital.
Now, this may sound redundant in relation to my previous blogs, but it's the inevitable. You can only lay down a certain amount of cables in one conduit to suffice internet traffic increases. Once that conduit is maximized, your company is at a standstill. It is very difficult to survive in the telecommunication industry if you are unable to support new customers. Instead of creating new coaxial/telephone cables, companies need to think about scalability. Implementing a fiber optic network is a costly solution, but will pay major dividends in the long-run. Web 2.0 and internet traffic have a positive direct relationship. If companies are unable to upgrade to fiber optic cables, then they should sell off their company to Verizon or AT&T before it ends up being worth zilch.

Reference:
http://www.lightreading.com/insider/details.asp?sku_id=1221&skuitem_itemid=957