The impact of BI on the FTTH industry, and for any other industry can be tremendous. The success of Harrah's CEO, Gary Loveman, is a prime example. Having specialized information in your industry or market can allow any company to obtain the competitive advantage. However, having a large amount of raw data is only the beginning. As discussed in class, Loveman is a great analyst of data, which is the other half of BI. One cannot implement BI in their system and expect the data to create solutions on their own. In addition, each firm must design their own unique BI system, there is no one size fits all package. More specifically to the blog title, FTTH companies could use BI to attack segemented markets or target customers. For example, they can extrapolate data from current customers usage of bandwidth, and for those that use an exorbitant amount of bandwidth may be more likely to switch to a fiber optic subscription. I can continue on and on and end up with a similar list that Loveman has covered in his lecture.
FTTH and digital printing seem to be complements of each other, just as I have stated in a previous blog (see "Digital Media Affecting Fiber Optics"). I am not stating that Digital Media and Digital Printing are identical, but more in the direction that both can thrive with the support of a fiber optic network. Due to the sheer file sizes of high resolution pictures, fiber optics would be the ideal transmission medium for these images to propagate. FTTH could allow digital printing to be done in a centralized location where all of the files are being sent. Furthermore, by having a centralized location, a company could reduce costs by having all of their equipment in one location as well. In addition, reducing costs while remaining efficient is every CFO's MO (main objective).
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